The Archdiocese of Chicago serves more than 2.1 million Catholics in Cook and Lake counties, encompassing 216 parishes, 188 schools, a seminary and 16 hospitals. Cardinal Blase Cupich, in an effort to tap into the archdiocese's energy and create increased vibrance in the years ahead, embarked on a plan to revitalize the institution's brand identity. Crosby Associates re-created the historic coat of arms and designed a new signature system.
I developed the new website, graphic standards for print and electronic communications, stationery, and designs for both archdiocesan newspapers, Chicago Catholic and Católico.